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The Tamtang Group project that will be supported by inroads 2021 iPF Grants focuses on developing a pilot to communicate about abortion with young people using TikTok.
Tamtang Group perceived that Thai youth is bombarded by negative, incorrect, and stigmatized ideas about sexual health, reproductive rights, and abortion from teachers and parents. This action aims to counter those negative ideas by providing positive and stigma-busting communication about abortion, abortion access, and sexual and reproductive rights.
“We decided to use social media to communicate with youth because, with social media, there is no gatekeeper, and the information and message can go directly to them.”
The Tamtang team has extensive experience creating and promoting abortion and reproductive rights content on social media and digital platforms. Their expertise includes content for Facebook, where they gathered more than 22K followers, content for Youtube, where they released over 30 videos, and the creation of a podcast series with 17 current episodes, among others. Their team comprises diverse members with multidisciplinary skills intersectional experiences.
The team will share with the members the created video clips for TikTok, and can translate some of them to English.
To assess the impact the team will measure
1. The number of followers and viewers reach on Tiktok,
2. The amount of youth (under 20) reaching Tamtang counseling sessions due to this campaign.
3. the suitable messages are proposed in the meeting with the Health Department, MOPH
Follow Tamtang on Twitter here!